I saw an ad the other day promoting a video series that touted to be THE way to bring the Christian church back to what God intended. It was a beautiful video – very emotionally engaging and fired me up…until I saw the “Purchase” button at the end.

I’m a staunch capitalist and believe that the fundamental basis for prosperity in America relies on producers to create goods and services that people want to buy. Included in that is a protector from monopolies because competition keeps commerce honest. BUT – that’s business, not church.

If the video’s claim is true, why not ensure every Christian in the world gets it? Why charge $12? Is that what it’s worth? The claim makes it sound so much more – even to the point of absurdity.

My point is this – all too often it seems like Christians are hocking the secrets of the universe and reminds me of the merchants at the temple that got Jesus all fired up. Does it cost money to produce videos and publish books – yep. Do we have to follow the same rules the world has to make sure those costs are covered – absolutely not.

If this video or that book can change the world – get it funded through donations and then give it away. Let the impact of the message determine it’s viability to get funding. One thing is for sure – there will be a lot less clutter on our church bookstores…heck – there won’t even be a bookstore because everything in it is free.

Let’s not take the maturity of God and sell it for trinkets – let’s make sure that life-changing message is heard.

Who’s with me???