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The Art of Logo Refinement

Business, Marketing, Web Design

From time to time it becomes necessary to update the look and feel of your corporate logo. I've seen everything from complete redesign to...

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Sustained Communication – Improving Message Effectiveness

Business, Leadership, Marketing

To effectively position a new marketing message (or any message for that matter), we must adopt a new communication strategy – one that...

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Game Changers Should Be Free

God, Marketing, Philosophy

I saw an ad the other day promoting a video series that touted to be THE way to bring the Christian church back to what God intended. It...

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Stickiness – Commercials

Fun, Marketing

Stickiness is defined as something that stays with you and can be recalled from memory at a moments notice - sometimes in the most random...

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