From time to time it becomes necessary to update the look and feel of your corporate logo. I've seen everything from complete redesign to...
The Art of Logo Refinement
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Sustained Communication – Improving Message Effectiveness
To effectively position a new marketing message (or any message for that matter), we must adopt a new communication strategy – one that...
Game Changers Should Be Free
I saw an ad the other day promoting a video series that touted to be THE way to bring the Christian church back to what God intended. It...
Stickiness – Commercials
Stickiness is defined as something that stays with you and can be recalled from memory at a moments notice - sometimes in the most random...