From time to time it becomes necessary to update the look and feel of your corporate logo. I’ve seen everything from complete redesign to slight color changes; however, the desired outcome is always the same: better branding, which in turn translates into better emotional connection between you and your clients.
I was approached by Preferred Wound Solutions to help create their website and one of the first things we targeted was their logo. They weren’t interested in a complete overhaul as they had promotional material printed with the old one, but they definitely were in the market for a new look.
If you’ve never embarked on this process, it may have been because it seems daunting. I didn’t want and they couldn’t afford a long draw-out process so I put my thinking hat on and came up with some progressive worksheets that ended up working very well.